Technology

How ChatGPT search reshapes the B2B buyer’s journey

A simulated buyers journey shows how ChatGPT search influences B2B buying throug...

4 marketing ‘jobs to be done’ being transformed by genAI

GenAI is transforming marketing across 10+ roles — from research and content cre...

The top 50 genAI use cases in marketing

Content, data, ads and more — see where genAI is innovating marketing and where ...

AI adoption in CX is rising, but implementation challen...

The C-suite understands the importance of CX and its place as a revenue driver. ...

Salesforce laying off 1,000 during hiring push

Laid-off employees will reportedly be able to apply for other positions. The com...

How to build consumer trust in the age of AI

Trust in AI is at an all-time low, but businesses rely on it more than ever. Lea...

Has the Super Bowl always been this important to market...

The first Super Bowl ads cost $40,000 and the game was played in the afternoon. ...

Balancing the human-to-AI mix in B2B marketing

While the hype warns AI will take marketing jobs, its pattern matching can’t bea...

GenAI is telling your brand’s story — with or without you

Take control of your narrative, optimize content for AI search and turn genAI in...

AI-powered martech news and releases: February 6

OpenAI is running its first-ever TV commercial during the Super Bowl. This is a ...

What is DeepSeek? A boon for marketers and a threat to ...

The powerful open-source AI from China is less expensive than ChatGPT and Gemini...

A 3-step guide to unlocking marketing ROI with causal AI

Is your marketing team ready for causal AI? These three steps will reveal gaps a...

AI-powered martech news and releases: January 23

Elon Musk says OpenAI doesn't have the funds for AI infrastructure project Starg...

Chris Penn talks DeepSeek and its big impact on marketers

TrustInsight's co-founder and chief data scientist explains the new Chinese AI a...

How to use modern language models for enhanced sentimen...

Beyond simplistic sentiment charts, AI now dives into context, purpose and emoti...

Are AI agents a big deal? Or just bots in formal wear?

Are agents something new, or a different name for bots or apps working together?...

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