Explora Journeys Strengthens Sports Sponsorship Presence with Gonet Geneva Open Tie-In

Explora Journeys – the luxury lifestyle ocean travel brand of the MSC Group – has expanded its sports sponsorship presence with the announcement of its partnership with the Gonet Geneva Open, the leading tennis tournament in French-speaking Switzerland, for its 2025 edition.

As a main sponsor, Explora Journeys will take centre stage at the event, underscoring its dedication to supporting world-class sports and excellence on a global scale.

Taking place from May 17 to 24, 2025, at the Tennis Club de Genève in the Parc des Eaux-Vives, the Gonet Geneva Open continues to attract the world’s best players. This new partnership with Explora Journeys will further enhance the tournament’s prestige. It also underscores the brand’s strategic decision to align with leading global sports events, reinforcing shared values of excellence, precision, and innovation. Additionally, with Geneva serving as the headquarters of the MSC Group, this partnership highlights a strong local commitment to the region’s sporting and cultural landscape.

“Explora Journeys embodies the same spirit of elegance and excellence that we strive for at the Gonet Geneva Open,” said Thierry Grin, Tournament Director. “This partnership is a perfect synergy between two brands that value world-class performance and unforgettable experiences.”

“We are delighted to partner with the Gonet Geneva Open, a tournament that shares our commitment to excellence and heritage,” said Anna Nash, Global President of Explora Journeys.

“Tennis, like travel, is about precision, passion, and the pursuit of excellence. At Explora Journeys, teamwork is at the heart of everything we do – both at sea and ashore. This partnership reflects our shared values and our connection to Geneva, the home of the MSC Group.”

The 2025 edition of the Gonet Geneva Open will once again welcome top-tier tennis talent. Defending champion Casper Ruud will return to Geneva, aiming to secure another title at one of his favourite tournaments. World No. 4 and last year’s US Open finalist Taylor Fritz, another Grand Slam finalist, will be marking his third appearance in Geneva. Additionally, Grigor Dimitrov, a former ATP Finals champion, will also be competing, bringing his stylish game and world-class experience to the tournament. With such elite players headlining the event, fans can expect thrilling matches and a showcase of top-tier tennis.

Explora Journeys has been strengthening its involvement in the world of sports with EXPLORA II at the FORMULA 1 TAG HEUER GRAND PRIX DE MONACO 2025, further cementing its commitment to elite sporting events. By aligning with premier competitions across different disciplines, Explora Journeys continues to showcase its passion for excellence, adventure, and luxury, reflecting the brand’s core values in both travel and sports.