Heart Evangelista proves 40 is prime time

Actress and fashion maven Heart Evangelista is embracing a new chapter as she enters her 40s, marking it with a meaningful campaign partnership. She steps into the spotlight as the newest face of Ultherapy Prime's "See My Skin, Lift My Way: Love My Prime" campaign, championing a message of self-investment, confidence, and redefining what it truly means to be in prime.

Ultherapy Prime is the latest evolution of the globally recognized non-invasive skin lifting and tightening technology. But beyond the innovation, the campaign, which is a collaboration between Vanguard Aesthetics and Merz Aesthetics, is rooted in authenticity, self-love, and embracing the unique journey of aging — values Evangelista says align with where she is now in life.

"Whether it's my career, personal style, or self-care, I feel like I'm in a place where there are many new opportunities coming my way, and I want to make sure I embrace everything that comes with it," Evangelista said.

For her, being in her "prime" isn't about chasing perfection — it's about being honest, intentional, and empowered. In fact, she is open about her aesthetic treatments, choosing honesty over secrecy.

"Nowadays people are more open about having something done on their bodies. I say go for it. I've done my Botox, fillers a long time ago but they've worn off.