Irish Travel Tech Firm Datalex Launches DLX Pay; Signs Air Transat as First Customer

Irish airline ecommerce solutions provider Datalex has launched a new company payments product called DLX Pay and has signed up Canadian carrier Air Transat as its first customer when the offering goes live later this year.

Recent research by McKinsey suggested the airline industry could realise approximately $14bn in value by 2030 by strategically addressing payments. DLX Pay enables airlines to capture this value opportunity.

Addressing the complexities of airline payment infrastructure and the unique hurdles that airlines and their passengers face, DLX Pay seamlessly connects airlines with an ecosystem of payment providers – enhancing value generation, optimising transaction processing, and significantly improving the overall customer experience.

Commenting on the launch, Datalex CEO, Jonathan Rockett said: “Datalex is on a mission to transform how airlines retail, and payments are a critical component of this. We see a significant opportunity ahead for airlines to make strides in this area. I am thrilled to announce the launch of DLX Pay and delighted that we will be bringing this product live with Air Transat later this year.

“We see proven market demand for a payment solution that is designed with travel at its core. DLX Pay will enable airlines to connect with an ecosystem of payment providers,  improve payment conversion and ultimately give their customers a more convenient and better payment journey.”

Commenting on the launch, Bamba Sissoko, Chief Information Officer of Air Transat said: “Air Transat is excited to further strengthen our partnership with Datalex as we continue to enhance our digital retailing capabilities with their payment platform, DLX Pay. Set to go live later in 2025, DLX Pay will empower our customers with greater payment choices and flexibility at checkout.”