Kaila Estrada goes 'Barefaced'

Ever since joining show business, Kaila Estrada has been praised for embracing her natural beauty with confidence, making her the perfect new ambassador for Barefaced, a local skincare brand known for its effective yet gentle formulations.

"It's such an honor to be part of a brand that is headed by two beautiful, strong, and empowered women — Ms. Arriane and Ms. Eleanor — who are not only business owners but also mothers who take good care of their family," Estrada said said during a media launch.

"I feel like that resonates really closely with me because I also have a very strong, empowered, independent mom [Janice De Belen], so I feel like that's something I really connect with," the actress added.

Founded in October 2022 by Arriane Reyes-Recella and Eleanor Casao-Roma, Barefaced has quickly gained recognition for its commitment to creating skincare essentials designed for everyday use — ensuring efficacy without compromise.

As brand ambassador, Estrada embodies the Barefaced philosophy of effortless beauty and self-care. Her dedication to skincare and authenticity make her an ideal representative of the brand's vision of confidence through healthy, glowing skin.

"What I like about Barefaced is that it has very powerful skincare products, so in that sense, it's a very authentic brand that delivers amazing results. I feel like I would like to say that about myself as well. I try my best every day to be authentically myself with no frills," Estrada said.

Alongside Estrada's launch as ambassador, Barefaced introduced two new products: the Barefaced Sunkissed Tinted Light Sunscreen and the Melt Away Facial Cleanser. These innovations align with the brand's philosophy, offering skincare solutions that are both high-performing and gentle on the skin.

The Barefaced Sunkissed Tinted Light Sunscreen is a lightweight, multi-functional sunscreen that not only protects against harmful UV rays but also provides a radiant, natural-looking tint.

Meanwhile, the Melt Away Facial Cleanser effectively dissolves makeup, sunscreen, and impurities while nourishing the skin, making it an essential step in any skincare routine. The Sunkissed Tinted Sunscreen offers SPF50 PA+++ protection against UVA and UVB rays.

Estrada said Sunkissed Tinted Sunscreen is her favorite and even gifted some of them to her friends.

"It is good to use as a makeup base and protects you from harmful UV rays too. And now, a new favorite of mine is the Melt Away Facial Cleanser. When we wear makeup all the time, we have to double cleanse to make sure our skin is clean. But what I also really like about it is that it's one cleanser but it does the job," Estrada shared.

The new brand ambassador's launch also coincided with Women's Month. Asked what an empowered women means to her, Estrada shared, "To me, an empowered woman is confident, resilient, stands firm in her beliefs, knows her worth, and faces challenges with grace."

Finally, she encouraged women to take up space and assert their worth adding, "Don't shy away from claiming your seat at the table — and if you don't feel like you have a seat there, bring your own chair."