Kathryn Bernardo renews ties with home appliance brand

In a celebration of innovation, excellence, and enduring partnerships, TCL Electronics has renewed its contract with 'Asia's Superstar' and 'Box Office Queen,' Kathryn Bernardo. The renewal comes just in time as TCL marks its 25th year in the Philippines.

The contract signing event was affair attended by key TCL executives Deputy Marketing Director Shae Xiaoling Yu and Brand manager Joseph Cernitchez. Representing Bernardo were her co-managers Lulu Romero and Kali Vidanes, account manager of VCM The Celebrity Source, the agency instrumental in forging and sustaining this powerful collaboration.

"This partnership is built on authenticity," said Cernitchez. "We're thrilled to celebrate Kathryn's third year with TCL. Her genuine connection with the Filipino audience and her influence as a trusted icon have made her a perfect fit to champion our message of 'Inspire Greatness'."

Bernardo, glowing with gratitude, emphasized how TCL has positively impacted not only her personal life but also the lives of many Filipinos.

"I'm incredibly happy to have contributed to TCL's rise to the top. I've personally experienced the quality of their products—and they truly make life better," Bernardo shared. "I especially love my TCL QLED Pro TV. It helps me relax, bond with family, and enjoy my downtime despite my hectic schedule."

She continued to praise the brand's thoughtful design, highlighting its accessibility and relevance to the modern Filipino lifestyle.

"TCL products are made with us Filipinos in mind. Whether it's for entertainment, work, or staying connected — TCL continues to innovate in ways that make technology truly part of our daily lives."

Now entering its third year, the TCL-Bernardo partnership has become one of the most impactful celebrity-brand collaborations in the country. She will once again take center stage in TCL's upcoming campaigns for its flagship product lines — TVs, Washing Machines, Air Conditioners, and Refrigerators — bringing smart, stylish, and eco-conscious solutions to homes nationwide.

As TCL eyes another year of trailblazing innovations, the partnership remains stronger than ever.

"Having Bernardo with us — someone who embodies the spirit of greatness — is something we're proud of. Expect bigger campaigns and even more groundbreaking products ahead," Cernitchez finally noted.