Kultura opens 50th store with new 'Edited' concept

Kultura marked another milestone with the opening of its 50th store at Greenhills Mall in San Juan City. Called Kultura Edited, the new store introduces a refreshed, all-new signature look that highlights Filipino craftsmanship and thoughtful design.

The launch event, hosted by KC Montero who donned an embroidered Kultura shirt, featured music by DJ Brandon as guests explored the newly designed space. The store's interiors incorporate wood paneling that evokes old-world charm and wall art that narrates Filipino heritage, creating an inviting atmosphere that allows the diverse selection of locally-made merchandise to shine.

Kultura Edited offers a curated selection of locally made products, including heritage fashion pieces, authentic pearl jewelry, handcrafted accessories, artisanal home décor, and specialty food items. The store aims to provide an immersive Filipino shopping experience, catering to both balikbayans (returning residents) and local customers.

The ribbon-cutting ceremony was led by Kultura brand ambassador Marian Rivera, Sen. Grace Poe, San Juan Mayor Francis Zamora, and Kultura President Ivy Yap, along with Ortigas Malls Vice President Architect Renee Bacani.

Guests at the event explored the store's selection, tried beautifully appointed dressing rooms, and enjoyed local food and beverages. The launch also introduced Kultura's new tropical print shopping bags, which double as gift packaging.

Brand partners behind some of Kultura's best-known products were also present, reinforcing the company's commitment to supporting micro, small, and medium enterprises (MSMEs) and local communities.

Kultura Edited is located on the second floor of the South Wing at Greenhills Mall.