Luxxe White exit sparks questions

Consumers were left stunned this week after the sudden announcement that Luxe White, the flagship product of pioneering distribution company FrontRow International, would be discontinued. The news, first made public through the company's social media platforms, quickly went viral and was amplified by a prominent billboard on EDSA-Guadalupe bearing the words, "Paalam, Luxxe White" (Goodbye, Luxxe White).

Despite the overwhelming response, company owners RS Francisco and Sam Verzosa have been mum about pulling out their star product from the market, fueling speculation about the reasons behind the decision. Their lack of comment intensified discussions among customers, business analysts, and industry insiders, asking how a product that has been a top seller for 15 years could be pulled from the market so abruptly.

Luxe White, a well-known name in the health and beauty industry, has been endorsed by prominent celebrities such as Regine Velasquez-Alcasid, Cha Eun-Woo, Gretchen Barretto, and Vice Ganda, among others. With such high-profile backing and a strong consumer base, the sudden discontinuation has raised eyebrows, with many wondering if the decision signals a more significant shift within the company.

Throughout the week, speculation has ranged from possible reformulations to a broader corporate strategy shift, but no official clarification has been given. That is expected to change today, Saturday, March 15, when Francisco and Verzosa are expected to make a long-awaited statement addressing the decision. The Manila Times Lifestyle will be present to cover the announcement and duly report the details to be disclosed.