New Korean serum line, made for Filipino skin

Feb 23, 2025 - 07:34
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New Korean serum line, made for Filipino skin

White Korea, one of the first brands to introduce Korean skincare to the Philippines, is expanding its lineup with the Supercharged Serums, a new range formulated specifically for the needs of Filipino skin. Developed under iWK.lab by iWhite Korea, the serums combine advanced Korean skincare technology with targeted solutions for common local skin concerns, offering a more personalized approach to skincare.

The collection includes four variants designed to address different skin needs. Super Glow Serum is formulated for those dealing with hyperpigmentation and dullness, helping to brighten the skin, refine pores, and smooth fine lines. Super Bounce Serum provides hydration and a glass-skin effect, catering to various skin types while delivering a dewy finish without a greasy feel.

For acne-prone and oily skin, Super Clear Serum helps manage breakouts and clogged pores with a lightweight formula that controls excess oil without disrupting the skin's balance. Meanwhile, Super Plump Serum targets early signs of aging, working to firm and strengthen the skin while offering protection against environmental stressors.

Each serum is designed to be easily incorporated into existing skincare routines and can be mixed and matched based on individual concerns. Users can customize their regimen by combining two to three serums, creating a tailored solution for their skin.

As part of the launch, iWhite Korea is introducing the Supercharged Personality Search, a campaign celebrating individuality and self-expression. The initiative encourages consumers to embrace their unique skin concerns and find the right combination of serums to enhance their natural glow. The campaign aligns with the brand's commitment to making personalized skincare more accessible and adaptable to different lifestyles.

This new skincare range is now available at Watsons, Lazada, Shopee and through the brand's official social media channels, including @iwhitekoreaofficial on TikTok.

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