PH-made serum wins big at Organic Beauty Awards 2025

Filipino clean beauty brand Pure Culture's cult-favorite product, Bulgarian Rose Sublime Serum, won the Editor's Choice Award at the Organic Beauty Awards 2025. Pure Culture is the only Philippine brand recognized among 25 global clean beauty winners for three consecutive years.

Curated by Amina Kitching, founder of LOAEL.org and editor of "Clean Beauty Magazine," the award recognizes products that not only deliver results but also meet the highest standards in sustainability, ingredient safety and ethical sourcing.

The Bulgarian Rose Sublime Serum stood out for its visible skin-enhancing results and sensorial experience — combining ethically sourced Rosa Damascena Oil, quince extract, hyaluronic acid, Philippine sea grapes, and real flecks of 24k gold to visibly lift, hydrate, and restore radiance.

Developed for tropical and humid climates, the formula is microbiome-friendly, dermatologist-recommended, and safe for sensitive skin — with sustainability at the core of its creation. It is certified by Safe Cosmetics Australia as 'made safe, toxic-free, allergy-certified, vegan, and cruelty-free.'

"We are deeply honored to represent the Philippines on the global clean beauty stage, and we remain committed to formulating skincare that delivers results with purpose and integrity," said Stephanie Oller, CEO of Pure Culture.

The award-winning Bulgarian Rose Sublime Serum, alongside other Pure Culture products, is available at purecultureph.com and through select retailers.