Signify paves the way for innovation, sustainability with Philips SmartBright All-In range

Signify, formerly known as Philips Lighting, reinforced its leadership in the lighting industry with the launch of the Philips SmartBright All-In range during its "Race to Growth" distributors conference.

The event gathered over 100 professional distributors, providing a platform for the company to showcase its 2025 strategy, including cutting-edge product innovations and sustainable lighting solutions.

Versatile lighting solution for multiple segments

Speaking at a roundatable interview, Raghuraman Chandrasekhar, Country Leader for Professional Business at Signify Philippines, highlighted the company's focus on five key segments: public (local government units), infrastructure (stadiums, railways, transportation), office, retail, and hospitality.

"The new products we have are multi-segment focused. Each product category addresses specific needs — floodlights for outdoor spaces like streets and public areas, and panels commonly used in offices and hotels," Chandrasekhar explained.

The Philips SmartBright All-In range is designed with flexibility and efficiency in mind, addressing the needs of contractors, wholesalers, and end-users alike.

"With this portfolio, we want our partners to have lesser shelf space but maximize product sell-out. One product can cater to multiple user needs through multi-luminance, multiple wattage options, and varying color temperatures, allowing distributors to manage their stocks and inventory more efficiently."

Signify continues to push the boundaries of sustainability in lighting technology. Chandrasekhar emphasized two key aspects of sustainable lighting — energy efficiency and product lifespan.

"When I talk about sustainability, it's defined by two factors: energy efficiency and lifetime — meaning burning hours. These products last much longer, so consumers replace them less often."

This commitment to sustainability aligns with Signify's overarching mission to provide high-quality lighting solutions that contribute to a greener, more energy-efficient future.

Driving growth through innovation, collaboration

The Race to Growth initiative, outlined during the conference, underscored Signify's approach to integrating innovation with customer engagement. The company aims to expand its distribution channels, invest in R&D, and provide comprehensive training programs for its partners to ensure seamless product adoption and enhanced after-sales support.

Further strengthening its brand leadership, Signify reaffirmed its partnership with the Mercedes-AMG PETRONAS F1 team, reinforcing its dedication to excellence and cutting-edge technology.

"Our partners are essential to our journey. Together, we are building a future based on thoughtful innovation and shared success," Chandrasekhar stated, as Signify honored its Top Partners of 2024 and renewed its collaboration with distributors for 2025.

With the Philips SmartBright All-In range, Signify continues to revolutionize the lighting industry by offering versatile, high-performance solutions that cater to multiple sectors while promoting sustainable growth. As the company looks ahead, it remains committed to delivering value-driven innovations that meet the evolving demands of both emerging and established markets.

For more information on becoming an authorized Signify partner, visit www.signify.com/en-ph.