Sustainable style takes a step forward

SJ Lifestyle, a top Belgian footwear brand, has officially entered the Philippine market, offering a range of stylish and sustainable sneakers at an accessible price point. Rooted in the Cortina family owners' 70-year legacy in footwear craftsmanship, the brand combines modern design with environmentally responsible materials.

"We're thrilled to bring SJ sneakers to the Philippines," said Dieter Vyls, commercial director of SJ Lifestyle in Belgium. "The Filipino market deserves footwear that's not only stylish but also aligned with the values of sustainability and comfort. We're confident SJ will resonate with the growing community of eco-conscious, comfort-driven consumers here."

He furthered that the brand aims to disrupt the local sneaker scene by proving that high-quality, feature-packed footwear does not have to come with a hefty price tag. Instead, SJ Lifestyle focuses on offering real value to consumers, combining affordability with premium materials and thoughtful design. Prices range from ₱2,500 to ₱5,000, with each model built to prioritize both aesthetics and function.

SJ Lifestyle debuts in the country with its most up-to-date collection, introducing three models engineered for comfort and durability.

The "Ibiza" sneaker, designed for both men and women, incorporates an elevated midsole for added height and shock absorption, making it suitable for all-day wear.

The "SJ Reflect" is tailored for those with active lifestyles, featuring enhanced grip, heel support, and reflective details for improved visibility at night.

The "Trail" model is designed for various terrains, offering a curved midsole that delivers 60 percent energy return and an ultra-breathable jacquard upper made from recycled materials.

All three models include footbeds, linings, and laces crafted from recycled components.

Guided by its "Freedom to Move" philosophy, SJ Lifestyle designs its sneakers to support individuals through every aspect of their day — whether at work, during downtime, or out on the town. The brand emphasizes versatility, ensuring its footwear can transition effortlessly between different activities while maintaining comfort and durability.

SJ Lifestyle sneakers are now available online through Shopee, Lazada, Zalora, and the brand's official website at www.sjlifestyle.ph.

The company has also opened a store at Festival Mall in Alabang with plans to expand its physical presence in Metro Manila, beginning with a new location at SM North Edsa in February 2025.