Switch and save: Watsons proves premium quality at budget-friendly prices

Filipino shoppers value quality, often associating higher prices with better products. Watsons, the country's leading health, wellness, and beauty retailer, is redefining this perception through its "Watsons Brand: Nation of Switchers campaign, The Switch Test" — proving that you can enjoy top-notch quality at a lower price.

With the "Watsons Brand Nation of Switchers" campaign, shoppers are invited to experience firsthand how personal care products match the quality of leading brands — at a fraction of the cost. Backed by rigorous testing, dermatologist approval, and customer trust, Watsons Brand ensures efficacy, safety, and reliability, making smart, budget-friendly choices easier than ever.

The Watsons Brand Switch Test, happening at SM Mall of Asia (MOA) and other major cities, invites customers to take the blind test challenge and other switch activities, comparing Watsons Brand products with well-known brands without seeing the labels. The results speak for themselves: Watsons delivers top-quality essentials that match the performance of premium brands.

To make switching even more rewarding, exciting mix-and-match deals are available on best-selling haircare, body care, skincare, oral care essentials, along with other lifestyle products — ensuring that superior quality comes with great savings. By making the switch, customers can enjoy premium self-care essentials without overspending.

Jared de Guzman, customer director for Watsons Philippines, shared in an interview the long-standing commitment of Watsons to offering high-quality products at an affordable price.

"It has been a campaign of Watsons since 2011. Our main goal is to communicate to all our Watsons customers that you can save up to 80 percent when you shop on Watsons brand products. But a lot of people would say, 'Oh, this is cheap, it might not be as good of a quality.' So the reason why we are doing this is we want to prove that you actually can get better quality versus the brand that you're probably buying at 80 percent cheaper price," he said.

Watsons' commitment to affordability without compromising quality extends across various personal care categories.

"It functions across Watsons brand products within personal care from oral care, tissue paper, shampoo, body care products, hand wash, but it also applies even to our Watsons generics as well. So when you switch to Watsons brand, you're basically getting quality savings at an affordable price. We want to expand this to the next generation of customers, and that's the reason why we're bringing back the Switchers test," pointed out de Guzman.

When it comes to Watsons' sourcing strategy, de Guzman explained that the company goes straight to the manufacturers not just in the Philippines but globally.

"We have some locally sourced products, but we also source from whoever makes it best. So from there, each supplier has to undergo certain qualifications for them to become a Watsons product supplier, and then the products you see undergo 40 quality tests. In fact, all of our Watsons branded products, they are European-certified quality level. But you don't have to pay European quality price," shared de Guzman.

Join the Nation of Switchers and take the challenge today. Experience the Watsons Brand Switch Test at SM Mall of Asia, visit any Watsons store nationwide, or shop conveniently via the Watsons App.