Technology

Has the Super Bowl always been this important to market...

The first Super Bowl ads cost $40,000 and the game was played in the afternoon. ...

GenAI is telling your brand’s story — with or without you

Take control of your narrative, optimize content for AI search and turn genAI in...

Salesforce laying off 1,000 during hiring push

Laid-off employees will reportedly be able to apply for other positions. The com...

How to build consumer trust in the age of AI

Trust in AI is at an all-time low, but businesses rely on it more than ever. Lea...

Balancing the human-to-AI mix in B2B marketing

While the hype warns AI will take marketing jobs, its pattern matching can’t bea...

AI-powered martech news and releases: February 6

OpenAI is running its first-ever TV commercial during the Super Bowl. This is a ...

AI-powered martech news and releases: January 23

Elon Musk says OpenAI doesn't have the funds for AI infrastructure project Starg...

How to use modern language models for enhanced sentimen...

Beyond simplistic sentiment charts, AI now dives into context, purpose and emoti...

What’s the difference between agentic AI and generative...

Two types of AI are dominating the conversation around artificial intelligence. ...

What is DeepSeek? A boon for marketers and a threat to ...

The powerful open-source AI from China is less expensive than ChatGPT and Gemini...

Chris Penn talks DeepSeek and its big impact on marketers

TrustInsight's co-founder and chief data scientist explains the new Chinese AI a...

Are AI agents a big deal? Or just bots in formal wear?

Are agents something new, or a different name for bots or apps working together?...

Voice agents will change how you think about your brand...

You invest hours in images, design and color schemes. But what happens when cust...

A 3-step guide to unlocking marketing ROI with causal AI

Is your marketing team ready for causal AI? These three steps will reveal gaps a...

AI-powered martech news and releases: January 30

OpenAI accuses DeepSeek of training on ChatGPT's data. Oh, the irony. The post ...

Is your marketing team AI-ready? 8 steps to strategic A...

Make AI work for your team with a structured approach to adoption, training and ...

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