Technology

Customer experience and brand: 2025 predictions

Here’s how organizations will shift focus in the coming year to deliver more pur...

Customer experience tools and strategies: 2025 predictions

Don’t expect a sea change. Keep delivering flexible, seamless experiences while ...

AI adoption gap found between executives and entry-leve...

New studies point to gaps stemming from marketing role and company size. And ver...

5 essential priorities for marketers in 2025

Position your brand for success in 2025 with these marketing priorities, from sm...

The 13-point roadmap for thriving in the age of AI search

Actionable insights for optimizing your digital presence across search engines,...

Creating personas for account-based marketing (ABM): Be...

See how the MarTechBot responds to a prompt and how the prompt can be improved. ...

The AI-powered path to smarter marketing

Drowning in data? Make the most of generative AI by turning marketing challenges...

How to use AI to find and prioritize untapped market se...

See how multiple LLMs — including Amazon’s new Nova model — can define market se...

AI-powered martech news and releases: December 19

Artificial intelligence can now lie intentionally. Researchers call this "fakin...

Email content for B2B decision-makers: Best of the MarT...

See how the MarTechBot responds to a prompt and how the prompt can be improved. ...

Why DIY experimentation is critical to AI success

Your view of what’s possible with AI will be shaped by your own experimentation....

4 key features in Salesforce’s Agentforce 2.0

The new version of Agentforce adds a pre-built skills library, Slack integration...

Amazon workers strike at multiple facilities as Teamste...

Workers at seven Amazon facilities are on strike.

Biden, on his way out, sets 'ambitious' climate goal: C...

President Joe Biden is pledging to cut U.S. greenhouse gas emissions by more tha...

Blinken announces aid for Sudan and talks about AI risk...

Secretary of State Antony Blinken has announced $200 million in humanitarian aid...

Ireland embraced data centers that the AI boom needs. N...

Dozens of massive data centers are consuming more electricity than all of the ur...

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